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    University hosts Lidl's inaugural Grassroots British Farming Conference

    Posted 4 March

    The ÎåÒ»³Ô¹Ï×îйÙÍø Food Academy, which was the hub for Lidl's inaugural Grassroots British Farming Conference

    The ÎåÒ»³Ô¹Ï×îйÙÍø Food Academy, which was the hub for Lidl's inaugural Grassroots British Farming Conference

    Major food retailer Lidl GB has reinforced its commitment to British agriculture with its inaugural Grassroots British Farming Conference, held at ÎåÒ»³Ô¹Ï×îйÙÍø.

    The conference brought together more than 130 farmers, food producers, and industry leaders for a two-day event which provided a platform for collaboration, innovation, and tackling the future challenges of British farming.

    The packed agenda featured expert-led discussions on agricultural policy, regenerative farming, livestock behaviour monitoring technology, and mental health, alongside hands-on demonstrations in key areas such as soil health and butchery in the ÎåÒ»³Ô¹Ï×îйÙÍø Food Academy.

    ÎåÒ»³Ô¹Ï×îйÙÍø Deputy Vice-Chancellor Professor Michael Lee and Alex Hardie, Business Development Manager at the School of Sustainable Food and Farming at the University, were among panellists invited to take part in the conference.

    Lidl in Dialogue – an interactive panel session – gave attendees a direct opportunity to engage Lidl’s sustainability and commercial teams and industry stakeholders, including asking questions on the challenges and opportunities shaping the sector.

    Lidl has long been a champion of British agriculture, sourcing 100 per cent of its fresh milk, butter, eggs, cream, pork, chicken, and beef from British suppliers. The supermarket has also taken a leading position in establishing long-term contracts and cost-of-production models, ensuring stability for suppliers in an evolving industry.

    In 2024 alone, Lidl pledged £1bn into the British egg ind